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10 Common Mistakes Most WooCommerce Store Owners Commit: Know From a WooCommerce Agency in UK
All e-commerce businesses on WooCommerce start with high hopes and put in all their efforts, but only a few succeed. The rest suffer from a lack of sales, and you will be shocked to hear that almost 90% exit the market after the first four months. Wondering why it is so challenging to sustain a WooCommerce business? On enquiring with a leading WooCommerce agency in London, we found the root cause to be a few WooCommerce mistakes committed while setting up a store. The write-up has enclosed them for you to pay attention to and rectify your errors the next time.
WooCommerce Woes: A Closer Look at the Most Committed Slip-ups by Store Owners
It’s crucial to point out the mistakes made when setting up an online shop on WooCommerce. Otherwise, businesses may lose revenues and suffer a blow to their reputation. Highlighted below are the top 10 mistakes a WooCommerce store owner likely makes:
1. Failing to optimise the online shop for search engines
No matter how meticulously you design your landing pages with a sleek and easy-to-navigate layout, it will hardly fetch the desired results. Why work in vain when you can optimise your WooCommerce website for it to be search-engine friendly? Get started today by taking the professional assistance of a WooCommerce agency in London and seeking the opportunity to improve your online visibility to attract more customers from day 1 of operation.
2. Neglecting security majors
Almost every WooCommerce agency in UK has witnessed countless cases of insufficient security measures to secure client data. When not paid attention to, it can lead to devastating consequences, including identity theft, financial losses, viruses, spamming and others. E-commerce businesses must emphasise security by adding SSL certification and two-factor authentication, among many others.
3. Skipping trustworthy payment gateways
Wondering why your WooCommerce store suffers from a high cart abandonment rate? The problem might just be payment gateways. When you avoid reliable ones to complete transactions, you may lose sales and leave behind a trail of frustrated customers. Therefore, work on setting up multiple payment options, mostly trusted ones, updated with the latest security protocols.
4. No rewards to recognise loyalty in customers
WooCommerce operators need to acknowledge customers who have been shopping from them for over several years. A failure to appreciate them could lead to dissatisfaction, whereby they might consider buying from your competitors who offer lucrative loyalty rewards. Ultimately, you may witness your business crumbling and collapsing.
5. Visually displeasing web design and functionality
The truth is that a visually appealing browsing experience makes a huge impact. Almost 59% of people have agreed to it and that speaks for itself. Store owners must let their websites be windows to their businesses. Therefore, every WooCommerce agency in UK urges all to steer clear of poor and non-functional designs.
6. Failing to follow up when carts are abandoned
Distraction is the most common reason for customers to abandon carts in this fast-paced world. It could be a notification on their phones or something seeking their urgent attention. WooCommerce store owners must take the initiative to follow up with customers; otherwise, they will miss out on valuable sales opportunities.
7. Tricky checkout process
A checkout process that appears like a never-ending maze and asks for irrelevant information may frustrate shoppers. Why take that risk when store owners can design the checkout experience to be quick and simple? Think about it!
8. Featuring either too many or too few products
A limited product selection hardly works. If you have set up your WooCommerce store, you must also have many product options to offer shoppers, with choices galore. However, too many can confuse them enough to narrow down on the perfect item. Therefore, as a WooCommerce store owner, you must master the art of balancing to leave potential shoppers satisfied with ample products.
9. Outdated WooCommerce version and plugins
An old and obsolete WooCommerce version may affect the online presence adversely. It may result in broken links, error pop-ups and slow loading of the site. Wisdom lies in recognising the impacts it could have and not brushing them off, thinking the issues are minor glitches. Who knows, negligence today might leave your website vulnerable to security attacks. Consider the brightest idea of taking the specialist assistance of a WooCommerce agency and getting things in order.
10. Provision of single-channel support
Not every customer prefers to connect with a customer support agent via email. Some may find themselves more comfortable exploring other options, like phone, live chat or social media. Therefore, as a WooCommerce store owner, go beyond the basic email system to answer customer enquiries.
Make Your WooCommerce Store a Profitable Venture!
In the end, experts recommend every store owner focus on the minute details to avoid any of the mistakes discussed. If that entails seeking the professional help of a leading WooCommerce agency in the UK, be it so for your store to operate seamlessly and attract a massive stream of traffic. Bask in the glory of your decision and thank us later.